Podcasts Replace Acceptance Letters

McCafferty, P. (2006). Podcasts Replace Acceptance Letters. Recruitment and Retention in Higher Education , 1-2.

This article describes how Fitchburg State University used podcasts to let students know of their acceptance to the university. The response from the perspective students was positive. They enjoyed sharing the acceptance news with their families and friends.(McCafferty, 2006) "What's important from an admissions perspective is not just the message but the delivery mode," McCafferty said. "It isn't just about the latest flavor and it's not about flash. There's substance behind it. It is about the college as a whole recognizing that technology can improve the way we communicate and learn." (McCafferty, 2006)

I think that this is an important article because it takes the use of podcasting to another dimension. It is not only for classroom or distance learning but can be used in other aspects of the education setting. FSC plans to create a series of podcasts that will help guide students through the entire admissions process and recruiting cycle. In addition they will begin podcasting lecture material as well as class introductions that introduce students to their courses and faculty expectations in those courses before the classes actually begin to meet. (McCafferty, 2006) I believe that this will facilitate the whole admissions and class enrollment. They are using a different modality for teaching which many people will respond to.